FR / US / JP
Notace
Founded by Cedric Scotto, an Altra / Xero / Vivobarefoot veteran, blending Japanese design philosophy with all-scene barefoot performance.
barefoot footwearnatural movementAltra / Xero / Vivobarefoot background
For Brands
Your China growth partner for premium sports brands
Chengbang Sports built the barefoot running category to a top-3 market position in China over 9 years. We don't do pure e-commerce — boutique retail, community education, HoloMotion AI gait analysis, and offline events deliver full-stack brand presence.
The Operator Model
We build your brand in China, not just your sell-in channel.
01
Brand-First Distribution: We reject pure e-commerce. Vibram Five Fingers does ¥8-10M/year in China with a Tmall-only strategy and gets stuck as "those weird toe shoes." We do boutique retail + community-first + category education.
02
Community-first: 50+ city barefoot workshops, trail camps, brand experience days. Our team ARE barefoot runners and trail enthusiasts. Lasting relationships, not campaigns.
03
HoloMotion AI edge: Clinical-grade 3D foot scanning + AI gait analysis for flagship stores and events. 5-15x cheaper than Volumental, 2x more accurate on mobile.
7 Operating Capabilities
Seven core operating capabilities
Case Evidence
How we built a ¥100M+ barefoot running brand in China
¥100M+
China market sales built
50%+
Peak annual growth
Top-3
Category position in China
We launched Altra in China from zero and scaled it into a top-tier market position.
This zero-to-one experience proves our ability to bring international brands into China and scale them to a leading market position.
Retail Experience
A brand experience destination.
Our first self-operated multi-brand flagship in Shanghai. Barefoot category education, HoloMotion AI 3D foot scanning and gait analysis, community events. "See what barefoot does for your body — in 30 seconds."
Current Portfolio
Currently partnered with
We partner with brands that share our commitment to quality and community.
JP / Outdoor
TETON BROS.
Nori Suzuki draws inspiration between Jackson Hole and the Japanese Alps, crafting Asia-optimized technical outdoor apparel.
technical outdoor appareltrail runningJackson Hole × Japanese Alps
UK / Eyewear
SunGod
Ali & Zoe Watkiss built a performance eyewear brand from crowdfunding to McLaren F1 partnership, B Corp certification, and lifetime warranty.
performance eyewearoutdoor lifestyleB Corp
US / Footwear
LUNA Sandals
Founded by Barefoot Ted from Born to Run. The brand name honors Manuel Luna of the Tarahumara people.
trail sandalsnatural runningBorn to Run
AU / Accessories
FRACTEL
Matt Niutta turned to running after progressive vision loss and built a community-first running accessories brand.
running accessoriesperformance headwearRetinitis Pigmentosa story