FR / US / JP
Notace
Founded by Cedric Scotto, an Altra / Xero / Vivobarefoot veteran, blending Japanese design philosophy with all-scene barefoot performance.
barefoot footwearnatural movementAltra / Xero / Vivobarefoot background
For Brands
Your China growth partner for premium sports brands
Since 2017, Chengbang Sports has combined boutique retail, community education, HoloMotion AI gait analysis, and offline events into a full China operating system. The historical Altra agency case is proof of that capability.
The Operator Model
We build your brand in China, not just your sell-in channel.
01
Brand-First Distribution: We reject pure e-commerce. Vibram Five Fingers does ¥8-10M/year in China with a Tmall-only strategy and gets stuck as "those weird toe shoes." We do boutique retail + community-first + category education.
02
Community-first: 50+ city barefoot workshops, trail camps, brand experience days. Our team ARE barefoot runners and trail enthusiasts. Lasting relationships, not campaigns.
03
HoloMotion AI edge: Clinical-grade 3D foot scanning + AI gait analysis for flagship stores and events. 5-15x cheaper than Volumental, 2x more accurate on mobile.
7 Operating Capabilities
Seven core operating capabilities
Case Evidence
Historical case: How we built a $14M+ (¥100M+) barefoot running brand in China
$14M+
Altra China GMV in 2025
50%+
Altra China average YoY growth, 2023–2025
Top-3
Historical position in participant footwear counts at major trail races, 2022
We launched Altra in China from zero and, during the former agency period, helped it reach the top three in participant footwear counts at major China trail races in 2022.
This historical zero-to-one operating experience demonstrates our ability to establish category understanding, community, and channels for international brands entering China.
How It Works
From first call to market presence
01
Discovery Call
30-minute video call to understand your brand positioning, China market goals, and initial budget range.
02
Market Assessment
We analyze your category landscape, consumer perception, and channel viability in China using proprietary tools. Delivered in 2-3 weeks.
03
Proposal & Agreement
Based on the assessment, we propose channel strategy, investment plan, and partnership model (commission / retainer / hybrid).
04
Launch & Operate
From product import and channel setup to community education and first events — typically 3-6 months to initial market presence.
Partnership Models
We offer flexible models: commission-based (sales share), retainer (fixed service fee), or hybrid — customized to your brand stage and market goals.
Retail Experience
TrailMo: where China brand operations become physical.
Our self-operated multi-brand retail and community space in Shanghai combines brand discovery, fitting, product education, HoloMotion AI 3D foot scanning, and local events.
Current Portfolio
Currently partnered with
We partner with brands that share our commitment to quality and community.
JP / Outdoor
TETON BROS.
Nori Suzuki draws inspiration between Jackson Hole and the Japanese Alps, crafting Asia-optimized technical outdoor apparel.
technical outdoor appareltrail runningJackson Hole × Japanese Alps
UK / Eyewear
SunGod
Ali & Zoe Watkiss built a performance eyewear brand from crowdfunding to McLaren F1 partnership, B Corp certification, and lifetime warranty.
performance eyewearoutdoor lifestyleB Corp
