FR / US / JP
Notace
Founded by Cedric Scotto, an Altra / Xero / Vivobarefoot veteran, blending Japanese design philosophy with all-scene barefoot performance.
barefoot footwearnatural movementAltra / Xero / Vivobarefoot background
For Brands
Your China growth partner for premium sports brands
Chengbang Sports built the barefoot running category to a top-3 market position in China over 9 years. We don't do pure e-commerce — boutique retail, community education, HoloMotion AI gait analysis, and offline events deliver full-stack brand presence.
The Operator Model
We build your brand in China, not just your sell-in channel.
01
Brand-First Distribution: We reject pure e-commerce. Vibram Five Fingers does ¥8-10M/year in China with a Tmall-only strategy and gets stuck as "those weird toe shoes." We do boutique retail + community-first + category education.
02
Community-first: 50+ city barefoot workshops, trail camps, brand experience days. Our team ARE barefoot runners and trail enthusiasts. Lasting relationships, not campaigns.
03
HoloMotion AI edge: Clinical-grade 3D foot scanning + AI gait analysis for flagship stores and events. 5-15x cheaper than Volumental, 2x more accurate on mobile.
7 Operating Capabilities
Seven core operating capabilities
Case Evidence
How we built a $14M+ (¥100M+) barefoot running brand in China
$14M+
China market sales built
50%+
Peak annual growth
Top-3
Category position in China
We launched Altra in China from zero and scaled it into a top-tier market position.
This zero-to-one experience proves our ability to bring international brands into China and scale them to a leading market position.
How It Works
From first call to market presence
01
Discovery Call
30-minute video call to understand your brand positioning, China market goals, and initial budget range.
02
Market Assessment
We analyze your category landscape, consumer perception, and channel viability in China using proprietary tools. Delivered in 2-3 weeks.
03
Proposal & Agreement
Based on the assessment, we propose channel strategy, investment plan, and partnership model (commission / retainer / hybrid).
04
Launch & Operate
From product import and channel setup to community education and first events — typically 3-6 months to initial market presence.
Partnership Models
We offer flexible models: commission-based (sales share), retainer (fixed service fee), or hybrid — customized to your brand stage and market goals.
Retail Experience
A brand experience destination.
Our first self-operated multi-brand flagship in Shanghai. Barefoot category education, HoloMotion AI 3D foot scanning and gait analysis, community events. "See what barefoot does for your body — in 30 seconds."
Current Portfolio
Currently partnered with
We partner with brands that share our commitment to quality and community.
JP / Outdoor
TETON BROS.
Nori Suzuki draws inspiration between Jackson Hole and the Japanese Alps, crafting Asia-optimized technical outdoor apparel.
technical outdoor appareltrail runningJackson Hole × Japanese Alps
UK / Eyewear
SunGod
Ali & Zoe Watkiss built a performance eyewear brand from crowdfunding to McLaren F1 partnership, B Corp certification, and lifetime warranty.
performance eyewearoutdoor lifestyleB Corp
