Solution 02
Physical presence that builds brand equity, not just sell-through
From premium outdoor retailers to TrailMo, our self-operated multi-brand store in Shanghai, we make partner brands tangible in China.
5 operating cities · May 2026TrailMo Shanghai Store
The Problem
Sell-through alone does not create the tactile experience premium sports brands need in China.
Without curated physical touchpoints, fit, education, and community stay disconnected.
Our Approach
1
Selective retail network
Work with retailers that protect brand positioning.
2
Brand experience points
Turn fitting and education into part of the brand story.
3
TrailMo Shanghai
Use our self-operated multi-brand space for fitting, product education, and community events.
4
Expansion roadmap
Plan city-by-city expansion instead of overspreading early.
Evidence
TrailMo extends digital content and channel operations into a place where consumers can try, learn, and participate.