
Michi 1 Barefoot Runner
Zero-Drop + 4mm Vibram sole + 165g. Road running, CrossFit, daily commute.

Products
Five brands, five founder stories. Irreplicable cultural assets and product philosophy.
Founded by Cedric Scotto, a veteran of Altra, Xero Shoes, and Vivobarefoot — the three biggest barefoot brands. Fusing Japanese design philosophy with barefoot performance science, Notace pushes barefoot from niche minimalism into a true all-scenario system you can wear all day and switch from commute to CrossFit in seconds.
Scenes: Trail · Road · Gym (CrossFit/Hyrox) · Court (Tennis/Pickleball) · Daily

Zero-Drop + 4mm Vibram sole + 165g. Road running, CrossFit, daily commute.

Vibram Megagrip outsole with forefoot protection. Trail running and technical terrain.

Breathable mesh daily barefoot shoe. Perfect barefoot entry point.
Founded by Barefoot Ted (Ted McDonald), a central figure in Born to Run. In 2006, he traveled to Mexico's Copper Canyons to run ultramarathons with the Tarahumara people and learned huarache sandal-making from Manuel Luna. The brand name comes directly from Manuel Luna.
Scenes: Trail · Stream hiking · Barefoot training · Adventure · Daily

Classic trail sandal. Vibram Megagrip + adjustable wing straps.

LUNA's lightest race sandal at 150g. Vibram outsole for trail racing.

Named after the Leadville 100 ultramarathon. Thicker Vibram outsole for long-distance technical terrain.
Ali & Zoe Watkiss built SunGod from Indiegogo crowdfunding into the only sport eyewear brand with B Corp certification, lifetime warranty, and partnerships with McLaren F1, INEOS Grenadiers, Courtney Dauwalter, and Hayden Wilde.
Scenes: Running · Cycling · Triathlon · Outdoor · Motorsport heritage

8KO 8-layer lens + 26g frame + anti-slip nose pads. Same lens tech as McLaren F1. B Corp, lifetime warranty.

Half-wrap design for cycling, triathlon, and multisport. Interchangeable 8KO lenses. As worn by INEOS Grenadiers.

Classic aviator frame + 8KO lenses. Seamless from running to daily. As worn by Courtney Dauwalter. B Corp, lifetime warranty.
Founded by Nori Suzuki in 2008. Dissatisfied with gear performance in humid Asian climates, he co-developed proprietary fabrics like Aqua Breath and Axio with Japanese mills. Philosophy: "Wear as Gear."
Scenes: Trail · Mountaineering · Hiking · Urban outdoor · Ski

Flagship jacket with proprietary Aqua Breath fabric. Superior breathability in humid Asian climates. Ultralight for trail running and fast-packing.

Ultralight packable wind shell. Pertex Quantum Air for optimal wind and breathability balance. Perfect mid or outer layer.

Best-selling trail running pants. Axio hybrid wool-tech fabric. 5 pockets meet mandatory gear rules. 4-way stretch.
Founded by Matt Niutta in 2018 after progressive vision loss (Retinitis Pigmentosa) forced him to commute by running. Brand name from "fractal" — infinite patterns in nature.
Scenes: Running · Trail · Triathlon · Training

Classic performance cap. Polartec fast-dry fabric + adjustable back buckle + reflective details. Running, trail, triathlon.

Trail and outdoor bucket hat. UPF 50+ full brim, Polartec lining for breathability. Packable.

FRACTEL's lightest race cap at 40g. Breathable mesh + sweatband + reflective. Built for hot races and intense training.