About Us
Connecting Global Sports Brands with Chinese Active Communities
TulipSport is a brand discovery and community platform for active enthusiasts. We believe great sports gear deserves a story — every brand carries a founder journey, a product philosophy, and a movement worth sharing.
What We Believe
We don't just sell products — we share a way of moving
China's sports market doesn't lack products — it lacks deep brand narratives. Consumers face thousands of options but struggle to understand why barefoot shoes differ from traditional runners, why trail sandals can replace trail shoes, or why lens layers in sport sunglasses matter. TulipSport turns this knowledge into consumable content: gear guides, founder stories, scenario-based recommendations, and comparative reviews.
Chengbang Sports is our brand-facing service line. Since 2017, we have helped brands build China channels from scratch, set up DTC and social commerce systems, and organize offline community events — not simple distribution, but genuine growth operations built on understanding each brand's DNA. As of May 2026, our operating presence spans Beijing, Shanghai, Shenzhen, Suzhou, and Chengdu.
Leadership
Sinclair Lin
Founder
Serial entrepreneur in tech and AI. Marathon runner and triathlete. Leads the full ecosystem from brand acquisition and channel building to consumer community operations.
LinkedInFan Zhao
General Manager
Formerly based in Logan, Utah, Fan was a 100-mile ultramarathon runner and a running companion of Altra co-founders Golden Harper and Brian Beckstead during his time there. This is personal history, not a statement of a current commercial relationship. He leads brand operations, retail channel management, and supply chain integration.
Dual Model
Consumer Discovery × Brand Growth
- Brand stories & product knowledge
- Running & trail community events
- 5M+ cumulative App registrations (May 2026)
- Full-stack China market entry
- Retail, DTC & social commerce
- Category operations since 2017
Milestones
Chengbang Sports was founded in Beijing and began its historical Altra China agency period (2017–2025)
TulipSport App surpasses 1M users
Chengdu office established
Altra reached the top three in footwear counts among participants at major China trail races, a result from the historical agency period
Shenzhen office established
Suzhou office established, signed 5 new brands including Notace & Teton Bros
TrailMo self-operated multi-brand store opens in Shanghai
Frequently Asked Questions
What is the relationship between TulipSport and Chengbang Sports?
TulipSport is the consumer-facing sports community and brand discovery platform. Chengbang Sports is the B2B operator providing full-stack China market entry for international brands. Both are business lines under the same company.
Which brands does TulipSport currently represent?
Five global brands: Notace (barefoot shoes), LUNA Sandals (trail sandals), SunGod (sport eyewear), Teton Bros (technical outdoor apparel), and FRACTEL (running caps).
How can overseas brands partner with TulipSport?
Submit an inquiry via our Contact page or email brands@tulipsport.com. We offer market research, channel setup, retail operations, community events, and brand localization — full-stack China entry.