About Us
Connecting Global Sports Brands with Chinese Active Communities
TulipSport is a brand discovery and community platform for active enthusiasts. We believe great sports gear deserves a story — every brand carries a founder journey, a product philosophy, and a movement worth sharing.
What We Believe
We don't just sell products — we share a way of moving
China's sports market doesn't lack products — it lacks deep brand narratives. Consumers face thousands of options but struggle to understand why barefoot shoes differ from traditional runners, why trail sandals can replace trail shoes, or why lens layers in sport sunglasses matter. TulipSport turns this knowledge into consumable content: gear guides, founder stories, scenario-based recommendations, and comparative reviews.
Chengbang Sports is our brand-facing service line. Over 9 years, we have helped brands build China channels from scratch, set up DTC and social commerce systems, and organize offline community events — not simple distribution, but genuine growth operations built on understanding each brand's DNA. Our team operates across Shanghai, Beijing, Chengdu, Shenzhen, and Hangzhou.
Leadership
Sinclair Lin
Founder
Serial entrepreneur in tech and AI. Marathon runner and triathlete. Leads the full ecosystem from brand acquisition and channel building to consumer community operations.
LinkedInFan Zhao
General Manager
Formerly based in Logan, Utah. 100-mile ultramarathon runner and running mate of Altra co-founders Golden Harper and Brian Beckstead. Fan doesn't just understand brands — he lives the lifestyle they represent. A practitioner and advocate of the active community movement, he leads brand operations, retail channel management, and supply chain integration.
Dual Model
Consumer Discovery × Brand Growth
- Brand stories & product knowledge
- Running & trail community events
- 5M+ App users
- Full-stack China market entry
- Retail, DTC & social commerce
- 9 years of industry depth
Milestones
Chengbang Sports founded in Beijing, signed Altra brand
TulipSport App surpasses 1M users
Chengdu office established
Altra reaches Top 3 trail running shoe brand in China
Shenzhen office established
Suzhou office established, signed 5 new brands including Notace & Teton Bros
Shanghai multi-brand flagship experience store opening
Frequently Asked Questions
What is the relationship between TulipSport and Chengbang Sports?
TulipSport is the consumer-facing sports community and brand discovery platform. Chengbang Sports is the B2B operator providing full-stack China market entry for international brands. Both are business lines under the same company.
Which brands does TulipSport currently represent?
Five global brands: Notace (barefoot shoes), LUNA Sandals (trail sandals), SunGod (sport eyewear), Teton Bros (technical outdoor apparel), and FRACTEL (running caps).
How can overseas brands partner with TulipSport?
Submit an inquiry via our Contact page or email brands@tulipsport.com. We offer market research, channel setup, retail operations, community events, and brand localization — full-stack China entry.